AI UGC Ad Compliance Checklist for Indian Brands

Use this page after you create the first draft with /dashboard/ugc-video and before you scale variants.

Use /blog/ai-ugc-video-ads-ecommerce-india when the bigger problem is choosing the right ecommerce video concept.

Use /blog/ugc-creator-contract-india when the asset involves a real creator, usage rights, or whitelisting.

Use /blog/static-ad-creatives-d2c-india when the same claim needs to become a static retargeting ad.

Fast rule: if a buyer could misunderstand who is speaking, what is promised, or what the product can do, fix the ad before launch.

Virtual human or avatar: check whether the viewer may think they are watching a real person.

Sponsored recommendation: check disclosure and whether the relationship is obvious in the final placement.

Before-and-after visual: keep the result realistic, product-specific, and supportable.

Beauty or wellness: remove medical-style promises, instant-result claims, and unsafe guarantees.

Food, supplement, finance, education, parenting, and safety categories need extra claim review before paid media.

Regional-language versions need separate review because a translated line can change the claim.

ASCI's influencer guidance says promotional influencer ads need disclosure when there is a material connection, and virtual influencers must disclose that the consumer is not interacting with a real human being.

The Department of Consumer Affairs' endorsement guidance says disclosure terms such as advertisement, sponsored, collaboration, or paid promotion should be simple and clear.

Place disclosure where a mobile viewer sees it without tapping more, hunting in a profile bio, or waiting until the end.

For AI avatar ads, use plain language in the script, caption, or creative review notes instead of hiding the disclosure in internal naming.

For political, social issue, finance, health, and other sensitive categories, check the platform's current disclosure and authorization rules before upload.

Replace 'clears acne in 7 days' with a routine or texture demonstration unless the brand has approved substantiation.

Replace 'best protein powder in India' with a taste, mixability, ingredient, or use-case line that can be checked.

Replace 'guaranteed returns' or income-style promises with a factual feature explanation and required risk context.

Do not let AI invent awards, customer counts, clinical claims, certifications, creator identities, or competitor comparisons.

Source note: the ASCI Code says ads should not mislead by suppressing or distorting material facts.

Source note: the CCPA misleading-advertisement guidelines are designed to protect consumers from unsubstantiated claims, exaggerated promises, misinformation, and false claims.

Compare the generated frame against the actual product image before approving the creative.

Zoom into the product action: pouring, applying, wearing, opening, assembling, tasting, cleaning, or charging should be physically plausible.

Do not rely on readable AI-generated package text; use the landing page, product page, or static ad for exact information.

If the SKU changes across frames, regenerate from a tighter product-image prompt instead of shipping the clip.

Use /blog/product-image-to-video-ai-ads-india when one product image must become motion without losing SKU fidelity.

Pass one: the ad buyer checks whether the first three seconds explain the job of the ad.

Pass two: the product owner checks whether every claim is true, supportable, and aligned with the product page.

Variant rule: never change persona, hook, claim, language, offer, and scene in the same test.

Launch rule: if the landing page cannot support the ad promise, change the ad or the page before spending.

Use /blog/ad-creative-testing-india to turn one approved AI UGC ad into a controlled testing matrix.

Use /dashboard/static-ads when the approved message needs packshot, comparison, or offer-led retargeting variants.